Carrier Ethernet and Telecom Industry Focus

MarketWord combines world-class marketing with industry expertise in the fields of wireline and wireless telecommunications and almost 30 years in the development and marketing of Ethernet technologies and services. In particular, over the last 10 years day-to-day involvement in the development of the Carrier Ethernet Market via its work and leadership participation in the MEF (Metro Ethernet Forum) has contributed to that' market's extraordinary growth. Examples include development of Carrier Ethernet and the MEF's Global Interconnect Strategy, Business Services, Ethernet Services Marketing, etc., many industry awards - and even the familiar graphics and branding elements used throughout the industry were generated by MarketWord.

This is an example of MarketWord's passion to create world-class deliverables and bring them consistently to market - not just provide ivory tower theory or "advice."

Industry Related Services

As author of a great deal of content used by MEF members, public articles etc., MarketWord offers expert consultancy and execution to help bring products, test equipment and services to market.

• Sales and Marketing Training on the development of Carrier Ethernet Services for service providers. Advice and course content related to the new MEF Certification programs.
• Rapporteur services tracking and influencing the latest industry developments in Carrier Ethernet
• Complete structured positioning, planning and go-to-market execution covering every aspect of marketing (more than 20 separate activities) in the computer and telecoms industries
• Worldwide press relations representation in association with industry leaders Zonic Group, PR, based on 15 years relationships with telecoms  industry media and analysts

This is only the briefest summary of telecoms services offered. For full information please contact us on +1 818 519 3626 or send us an email.