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About Us |
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| A unique Hi-Tech Market Development Organization | Technical Expertise | |||
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MarketWord brings you award winning expertise and experience in hi-tech marketing and marketing communications that will transform your company and your customers | |
In depth expertise on testing, performance and usability and user interfaces, Wired & wireless infrastructure, Ethernet, IP, IPV6, switched and routed networks, converged networking, including IPTV, Video Quality, Carrier Ethernet Services, security. First Ethernet Installation: Paris 1982 | |
| Mission | Industry Leadership | |||
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Provide strategic and tactical marketing focusing on customer value to accelerate your company’s success - to create your world from your words |
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2003–2006 Chairman of the Board, Metro Ethernet Forum, messaging Co-chair MEF, 2002-2003 VP Marketing MEF 1999- 2001 Chairman of the Board 10 Gigabit Ethernet Alliance 1998-1999 Board Member Gigabit Ethernet Alliance Standards body experience: IEEE, IETF, etc. |
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| Where we operate: | ||||
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Conferences, Chairs, Keynotes, etc., | |||
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IEC TecForum chair, Ethernet Expo, LightSpeed Europe, Ethernet World, IPv6, Interop, Supercomm, etc., etc. | |||
| What we do, where we fit | Recognition and Awards | |||
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We deliver award-winning, world-class, market development programs that impact sales, create unique position v competition and help make companies. Our unique programs and experience combine marketing, services, product, technical, sales and industry expertise. |
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Mark Fishburn has received more than 20 industry awards during his career. Steve Saunders, President, LightReading, presents “Leading Lights” award Best Marketing 2005 (Dec 05) for the work of the MEF leadership and marketing teams |
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| Partners & Alliances include | ||||
| Above all, our passion for the business & technical issues of our clients’ customers, sets MarketWord apart from all other marketing companies. | |
Network Test, RDZigns, Omnikrom | ||
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Market Development Expertise | Next Steps? | ||
Unique positioning, messaging, branding, technical marketing, all aspects of marketing development and communications, conference speaking, industry engagement, rapporteur services, media and analyst relations. Practical hands-on execution based on a track record of success – not just a theoretical view |
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For a discussion on how we can help you To discus the MarketWord Master-Class MarketWord Positioning and Messaging Workshops Market Planning Web Site development or Product Validation Services |
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| Founded
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Call +1 818 342 6677 or email mark@marketword | |||
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Prior to founding MarketWord, Mark Fishburn held
roles as Managing director, VP of marketing, market development, technical
strategy, and business unit manager with Xerox, Retix, Netcom Systems,
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© Marketword Inc. 2007 |
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POSITIONING & MESSAGING WORKSHOPS
