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| A Unique Hi-Tech Market Development Organization | Technical Expertise | |||||
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MarketWord brings you award winning expertise and experience in all aspects of hi-tech strategic marketing and marketing communications that will transform your company and your customers. MarketWord's unique approach helps create and deliver your special value proposition in an unbroken and consistent chain of communication from you boardroom to the market and your customers. |
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In depth expertise on testing, performance and usability and user interfaces, wired & wireless infrastructure, Ethernet, IP, IPv6, switched and routed networks, OAM, converged networking, including IPTV, Video Quality, Carrier Ethernet services, Cloud Computing, Content Management Systems, security. Europe's first commercial Ethernet Installation: Paris 1982 (really!) | |||
| Mission, Goals | Industry Leadership, Contribution, Milestones | |||||
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To provide strategic and tactical marketing focusing on customer value to accelerate your company’s success - to create your world from your word. Whether acting as a marketing consultancy, marketing outsource or provider of distinct services, MarketWord's goal is timely acceleration of revenue with cost-efficient world-class services. |
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2009-2011 Co-Chair Global Interconnect, MEF 2007-2009 Board Member CTC-Los Angeles 2003–2006 Chairman of the Board, MEF 2002-2003 VP Marketing MEF 1999-2001 Chairman of the Board 10 Gigabit Ethernet Alliance Delivered world's first 1GbE copper product July 2nd 1999 1998-1999 Board Member Gigabit Ethernet Alliance Delivered world's first 1GbE fiber product April 23 1997 Standards body experience: IEEE, IETF, etc. |
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| Marketing Expertise | Recognition and Awards | |||||
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MarketWord' services cover all aspects required for the most cost effective awareness and lead generation activities. thses include unique positioning, messaging, branding, press releations, online and live events, technical marketing, all aspects of marketing development and communications, conference speaking, industry engagement, rapporteur services, media and analyst relations. Practical hands-on execution is based on a track record of success – not just a theoretical view. |
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Mark Fishburn, MarketWord president, has directed marketing activities that have lead to more that 25 top industry awards over two decades including three in 2010. |
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| Structured Process Creates Foundation for Success | Conferences Presentation | |||||
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Very few companies take a structured approach to marketing. The result is confusion or failure for your customers see your company's products as essential to their success. MarketWord's Positioning and Messaging Workshop builds the builds the necessary foundation essential for compelling and consistent marketing and sales programs. Everything flows from this. |
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IEC TecForum chair, LR Ethernet Expo, LightSpeed Europe, Ethernet World, OFC, ITW, IPv6, Interop, Supercomm, Comptel, Layer 123, etc. | |||
| Founded 2006, President, Mark Fishburn | Next Steps? | |||||
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Prior to founding MarketWord, Mark Fishburn held roles as Managing Director, VP marketing, VP sales, VP market development, technical strategy, and business unit manager with Xerox, Retix, Netcom Systems, Spirent Communications. He has been a board member and chairman of several industry associations and frequent speaker at industry conferences worldwide. |
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For a discussion on how we can help you, please contact MarketWord. Call +1 818 519 3626 or email mark@marketword.com | |||
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Terms of Use. | Copyright © Marketword Inc. 2006- 2010